Breeding Age Bulls
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About Hokie Harvest
Undergraduate students, both 4-year and 2-year, in the Livestock Merchandising class manage the annual Hokie Harvest Sale. This event allows students to gain experiential learning experiences in organizing and conducting a livestock sale of university-owned beef cattle and horses. Animal handling skills and sale management exercises are performed with both livestock species. Since the first sale in 1995, over 1,900 students have gained valuable merchandising experience working on all facets of the sale. Students in the Livestock Merchandising class hear from guest lecturers from the equine and cattle industries and get insight on their professional knowledge of merchandising and marketing, catalog production, presentation of sale animals, and the organization of auctions. Students must serve on one of the committees that are devoted to a specific aspect of the sale such as registration, advertising, catalog and social media, clerking, livestock photography, animal display, food and beverage, decorations, or sale ring.
Proceeds from the sale are re-invested in various programs within the School of Animal Sciences. Over $3.64M has been generated from Hokie Harvest Sales in the 29-year history of this undergraduate course.
SALE DAY PHONES Dr. Dan Eversole (540) 641-0295 • Chad Joines (540) 557-7263 • Thomas Carper (540) 336- 2737
Sale Day Activities
3:00 – 7:00 PM Buyer Registration in the Beef Cattle Barn
4:30 – 6:30 PM Complimentary Barbecue Dinner in the Alphin-Stuart Classroom
6:30 PM - Cattle Sale in Alphin-Stuart Arena
Cash or good check. All purchases are to be paid in full within 10 business days of the purchase.
TERMS & CONDITIONS Cattle sell under the Standard Terms and Conditions as suggested by the American Hereford Association, American Angus Association, American-International Charolais Association, and the American Simmental Association. Cash or good check will be accepted. All purchases are to be settled for at the conclusion of the sale an
United States
BEEF CATTLE CONTACT
Dr. Dan Eversole (540) 231-4738 office (540) 641-0295 cell deversol@vt.edu
Chad Joines (540) 231-6280 barn office (540) 557-7263 cell cjoines@vt.edu